Prince Faisal bin Bandar patronizes the Riyadh Metro Stations’ Naming Rights Announcement Ceremony
On 14 November 2018, HRH Prince Faisal bin Bandar bin Abdulaziz, Chairman of the Riyadh Development Authority (RDA) and Chairman of the Supervisory Committee for King Abdulaziz Public Transport Project in Riyadh, sponsored the announcement ceremony of a number of Riyadh Metro stations’ naming rights tender, in the presence of HRH Prince Mohammed bin Abdulrahman bin Abdulaziz, Vice Chairman of the RDA.
In a statement to the press, HRH Prince Faisal praised the RDA for handling the tender and announcing its results in such a professional and transparent way that promotes and boosts the fruitful partnership with the key private sector entities working in the city.
HE CEO of the Riyadh Development Authority, Engr. Tariq Bin Abdulaziz Al-Faris, announced the results of the tender and names of the successful bidders as follows:
- STC: The company won the naming rights of the main metro station located at the intersection of Olaya Street and King Abdullah Road (first and second metro lines).
- SABIC: The company won the naming rights of the metro station located next to Imam Muhammad bin Saud Islamic University in Al-Falah Neighborhood (fourth and sixth metro lines).
- Al Bilad Bank: The bank won the naming rights of the metro station located at the intersection of Olaya Street and Prince Mohammed bin Abdulaziz Street (first metro line).
- Saudi British Bank (SABB): The bank won the naming rights of the metro station located at the intersection of Olaya Street and King Salman Road (first metro line).
- Alinma Bank: The bank won the naming rights of the station located at the intersection of Olaya Street and Mousa bin Nusair Street (first metro line).
- Dr. Sulaiman Al Habib Medical Group: The group won the naming Rights of the metro station located at the intersection of Olaya Street and Anas bin Malik Street (first metro line).
- Granadia Foundation for Investment Centers (Granadia Center): The company won the naming rights of the station located at the intersection of Abu Jaafar al-Mansour road and the Eastern Ring Road (sixth metro line).
- Majid Al Futtaim for Shopping Malls (City Centre Ishbiliyah): The company won the naming rights of the station located at the intersection of King Abdullah Road with Al-Najah Street (second metro line).
One billion Saudi riyals revenues
HE RDA CEO said that, out of the project’s 85 stations, a number of major economic entities have been awarded 10-year naming rights contracts of only 8 stations, with a total revenues of one billion and forty five million Saudi riyals. This step seeks to maximize the project’s revenues, sustain and develop its services, reduce the operational costs and contribute to the achievement of Saudi Vision 2030 goals through promotion of metropolitan economic infrastructure and quality of life.
HE also pointed out that this tender offers a rare opportunity for major private sector entities to widely promote their products, services and brands.
A full package of benefits and facilitations
Winning the naming rights of the metro stations allows the winning entities to get invaluable exposure to all the users of the project, whether through billboards, advertisements, maps, publications issued by the project, retail outlets, or the project website and its social media accounts.
These stations were chosen due to their strategic locations and high number of boarding passengers, HE explained.
At the end of the ceremony, HRH RDA Chairman unveiled the map of the Riyadh metro stations and presented the honorary shields to representatives of the winning entities.
