43 / 64
Investment
in Arriyadh
43
Identified areas of expenditure in research and
development, training, innovation and specialised
consultancy related to the project reveal various
significant specialised professional and business
opportunities:
•
Development and provision of specialised programs
for direct training, apprenticeships, internships,
scholarships, online training and distance learning
for skills and capacity required across the public
transport system. Hard and soft skills at all levels.
•
Creating networked data-bases to promote online
interaction between users and operators
•
Development of marketing campaigns and social
networking to promote environmental awareness.
•
Studies on expansion of existing network and
continuous enhancement of the services
•
Research and studies on transport funding and
tariff pricing strategy to assist effective cost
recovery
•
Advice and development to improve technological
and innovative capacity of Arriyadh companies to
ensure their success in the increasingly integrated
and competitive world markets
•
Research and consultancy relating to congestion
charges and other measures to reduce congestion
and greenhouse gas emissions in Arriyadh
•
Population densities and demographics for
public transport network planning and ridership
projections
•
Research and development of near field
communication (NFC) advancement to enable
mobile devices to function as a contactless smart
card
•
Specialised public transport communications,
advertising, public relations and press office
operations
3. King Abdulaziz Project for Public Transport in Arriyadh
Business Opportunities in Consulting and Innovation